News
How to plan your 2023 content strategy
Around this time of year, businesses across all sectors, including the travel industry, should start thinking about their content for the following year. What goals are you trying to achieve? What strategies can you employ to reach those goals? How can your content marketing bolster those efforts?
Showcasing Sustainability in Hospitality
For sustainability-minded travelers, whose numbers are growing by the day, accommodations can be a frustrating part of their planning process. Greenwashing certainly is an issue. But so is the complete opposite — not enough information for hotels that are actually doing spectacular things for the environment and the communities they serve.
GLP Films (GLP) Partners with The Tourism Committee of the Republic of Armenia on a Content Strategy and Video Storytelling Campaign to Support a Rebranding of the Destination
GLP Films will work with the Tourism Committee of the Ministry of Economy of the Republic of Armenia to reposition the country as a distinctive, resilient, and authentic destination positioned for the future of travel on a global stage.
Gen Z Travel Trends You Need to Know To Create Travel Content
Gen Z travelers are unique. Here are some Gen Z travel trends to keep in mind when creating your travel content.
GLP Films (GLP) Partners with Azores DMO on New Campaign to Reposition the Islands as a Premiere Destination for Sustainable Tourism in Europe
The Azores DMO will work closely with GLP's award-winning video storytelling team to highlight the unique offerings of Pico and Sao Jorge Islands, while elevating community-based tourism and sustainability practices.
Behind the Lens On-Location: Armenia
Travel with our team on location for a behind-the-scenes look at our latest campaign in Armenia.
6 Types of Content To Engage Your Globetrotting Audience
Successful content marketing is requires you to communicate your organization’s values, offerings, and capabilities. Tactically solidifying your message allows you to build your brand.
Pillars of Sustainable Tourism
What are the pillars of sustainability when it comes to tourism? Learn more about how to go beyond “people, planet, profit” to truly make tourism regenerative and leave your destination better for the next generation.
There and Back Again: how in-destination transportation pulls them in and brings them back
In-destination transportation is encouraging people to leave their cars parked and take a walk or a bike to see these wild-places. Supporting/promoting micro and mass-transit solutions augments sustainability branding and helps visitors make travel decisions.
6 Content Marketing Strategies to Reach the Millennial Travel Market
How to create quality content geared towards the over two billion millennials on the planet.
Sierra Gorda Ecological Group wins GLP Films’ Sustainability Storytelling Competition Grand Prize
Sierra Gorda Ecological Group, a Mexico-based conservation alliance, has been announced as the Grand Prize Winner of GLP’s Inaugural Sustainability Storytelling Competition. They have been awarded a custom on-location carbon-neutral video production and promotional package.
GLP Films Wins Travel Weekly’s Prestigious Magellan Award for a Third Time
Travel Weekly announced GLP’s film “Kohunlich: Guided by Nature” as a 2022 Magellan Award Gold Winner in the “Hospitality Marketing” category.
GLP Films Announces Category Winners of 2022 Sustainability Storytelling Competition
Six organizations have been awarded custom video production & promotional packages for their winning submissions in GLP’s Sustainability Storytelling Competition
4 Steps to Producing the Exceptional Evergreen Content You Need
Four steps to help ensure your evergreen content stays vibrant to a variety of travelers at all times of the year.
GLP partners with Visit Portland in an effort to encourage all-season travel
GLP Films partners with Visit Portland to release a new film series to highlight the diversity of the region and support year-round cultural, arts, and community experiences beyond the summer high-season in greater Portland, ME.
Strengthening Communities, Preserving Environment: The Nexus Between Community-Based Tourism & Conservation
With less than a decade left for achieving the Sustainable Development Goals (SDGs) in 2030, there has been a significant shift in focus to make tourism a force for good. In order for this type of transformation to take place, destinations, DMOs, and tourism boards must take strategic steps toward sustainable development.
Crafting Educational Vacations that Benefit the Traveler and Host Community
For those looking less for the all-inclusive vacation and, instead, are seeking authentic, fulfilling travel that won’t drain their bank accounts, the solution: educational vacations.
GLP Films Reaches Finalist Status in 2022 “Adventure in Motion” Global Film Contest
Two films produced by GLP Films have made it to the public voting round as finalists in different categories in the Adventure Travel Trade Association (ATTA)’s 7th Annual “Adventure in Motion” film contest.
3 Ways to Cut Down on Plastic Consumption in 2022
It’s important to acknowledge the current plastic crisis and evaluate ways to be more mindful of our individual footprint. To accomplish this, we need to look at ways to reduce our single-use plastic consumption at home or on the go, and understand other ways to be a part of a positive change.