News
Smart tourism is sustainable tourism
From urban cycling to mobility apps, sustainable tourism must tap into tech. Smart Tourism improves accessibility, health and safety and low carbon practices.
Regenerative tourism in cultural heritage
Regeneration of cultural heritage into something contemporary that educates and excites visitors is a growing aspect of tourism.
Restoration, regeneration and rewilding in sustainable tourism content
It’s time for tourism stakeholders to leverage content marketing to protect our Earth - learn more about restoration, regeneration and rewilding in your content.
Go wild with travel content
Spurred by environmental reports on biodiversity, rewilding is a growing area of tourism. Learn how to ‘Go wild with travel content.
Silence is golden, green, and sustainable. Which is why we need to start shouting about it.
Silence is golden, green, and sustainable. We need to start shouting about it in our tourism content. We love silent spaces in tourism and we believe they are the new must-have in tourism destinations.
Water and waste issues - the vital organs of sustainable destinations
With islands, water is a big issue, and so is waste. Learn how the destination of Saba in the Dutch Caribbean is solving sustainable water and waste issues.
Empowering women in tourism for International Women's Day
Here are some amazing women leaders in tourism and the travel industry. Women's empowerment in travel helps us move towards sustainable development goals.
Pandemic resilience and sustainable tourism in content marketing
Sustainable tourism is all about survival for generations to come so it is not surprising that tourism organizations who understand this have survived the pandemic. Stories of resilience can be part of an organization’s sustainable marketing content. It makes them part of who they are.
The Science of Storytelling
Storytelling is a no-brainer when it comes to tourism marketing. It transports us to a place, without us even realizing it. It evokes emotion and helps connect and inspire action.
Local family road trips. Priceless adventures.
Local travel is awesome. It is the future of travel and you must do it. Read about my latest epic road trip with my kids. This hilarious adventure was chock full of spontaneity, the outdoors, ice cream, s’mores and endless fun. I have never seen them (and myself) happier.