Written by GLP’s Holly Prievo, this article zeros in on how a strategic video campaign can leverage local participation in order to shift a destination away from “destination marketing” and toward “destination management.” This shift can help destinations all over the globe avoid overtourism, increase responsible stewardship, and ensure long-term sustainability.

Turn your ESG metrics into compelling stories that drive people to experience your tourism offerings.

GLP invites organizations of any size, from any industry, to submit their untold story of sustainability for a chance to win a custom video produced and distributed by GLP and global partners.

Let’s look at some categories we believe every destination should be attentive to as they make the shift from overtourism into sustainable tourism.

The tourism industry has typically measured success through economic indicators. But as we're starting to recognize the negative impacts of overtourism, it’s clear that economic data is only a small piece of the tourism story and falls short of painting a full picture of a destination’s wellbeing.

GLP Films is proud to once again be the official storytelling partner and co-host for ITB Berlin’s Green Destinations Story Awards. This yearly event pulls destinations across the globe into a powerful, feel-good competition of “Good Practice Stories” that demonstrate sustainability within tourism.

The United Nations Sustainable Development Goals are a set of 17 categories that aim to make a more prosperous, sustainable, and equitable world. Tourism is uniquely equipped to align with the United Nations SDGs due to its vast impact and dependencies across a variety of industries.

One of the ways to design your content calendar is to look at topics that are going to be front and center in your industry, and that relate to your business’s values, mission, services, or products.