Around this time of year, businesses across all sectors, including the travel industry, should start thinking about their content for the following year. What goals are you trying to achieve? What strategies can you employ to reach those goals? How can your content marketing bolster those efforts?

GLP wins Gold in Travel Video and Travel Web Series categories for Sustainable Thailand and #TourismStrong video campaigns

GLP Films is proud to have our Founder and Chief Strategist, Rob Holmes, presenting for the fifth consecutive year at the ITB Berlin Convention 2022.

As more and more destinations find themselves pivoting from marketing to management amid an influx of travelers beyond sustainable limits, you may be asking yourself, how do we use our destination’s Instagram to help direct the travelers we already receive, rather than market to more of them? Here are our top Instagram tips for destination management.

Micro-influencers have a smaller following, but their audience is more engaged and targeted, and their values tend to align with the principles behind sustainable destination management—immersive experiences, slow travel, with respect for nature and communities.