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How to market for sustainable tourism

Mass tourism marketing has often times led to overtourism, as destinations learn the hard way that endless upward growth is simply not sustainable. It’s time for us to rethink traditional marketing metrics by reframing what success means, and going all in on the shift from destination marketing to destination management.

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The Future of Tourism - a symphony of sustainability

The COVID-19 pandemic was a rallying call to people working in the travel industry and, in particular, to those who are dedicated to sustainable tourism and all its guiding principles. One particularly influential chorus of changemakers was created during this time - the Future of Tourism, a coalition of six leading sustainable NGOs, who then went on to gather up a rapidly growing membership of hundreds, of which we are now one.

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