Strategic Communication Campaign to Highlight Adaptable, Accessible, and Inclusive Travel (Oregon, USA)
Overview
GLP Films (GLP) is partnering with the Oregon Coast Visitors Association (OCVA) on a strategic communications campaign that centers on the intersection of sustainable tourism, inclusion, and accessibility, and its role in supporting climate solutions. We will be working closely with OCVA to produce a short video series that will feature a range of community members whose work and advocacy in eliminating barriers to nature and the outdoors exemplify these goals. By showcasing these stories, we aim to demonstrate the welcoming nature of the Oregon Coast as a destination where tourism drives economic prosperity, benefits the natural environment, and celebrates diversity.
Details
Partner: Oregon Coast Visitors Association (OCVA)
Location: Oregon Coast, Oregon, USA
Key Themes: Sustainable Tourism | Climate Solutions | Accessibility | Inclusive Travel
CHALLENGE:
There is a growing population of people with some kind of mobility issue so providing accessible, adaptable, and inclusive travel in the outdoors and removing barriers to AAI and multigenerational travel is a win-win situation. Destinations that include inclusive, adaptable, and accessible travel will help increase visitors and sustainability.
Tourism organizations along the Oregon Coast have invested in inclusive and sustainable travel and the Oregon Coast Visitors Association (OCVA) wants to communicate these important initiatives and stories with visitors.
SOLUTION:
In collaboration with OCVA and their network of local partners, GLP is producing compelling video, visual, and written content showcasing the sustainable work being done which protects the natural beauty and resources of the region while providing equitable, accessible access. These inspirational and educational stories will shine a light on the collaborative initiatives and different organizations along the Oregon Coast that are working to ensure access to the outdoors and its benefits centering the diverse voices of local stewards and visitors.
Key Goals
CENTER VOICES OF COMMUNITY MEMBERS WITH LIVED EXPERIENCE AROUND STORIES.
SHOWCASE A RANGE OF LOCAL STAKEHOLDERS.
DEMONSTRATE THE IMPORTANT ROLE OF PUBLIC AND PRIVATE COLLABORATION IN BRINGING IMPORTANT SOLUTIONS TO CHALLENGES.
SHOW THE BENEFITS TO DESTINATIONS IN DEVELOPING ACCESSIBLE AND INCLUSIVE INFRASTRUCTURE AND POLICIES IN THEIR REGION.
BENEFITS OF ACCESSIBLE AND INCLUSIVE TOURISM INCLUDE DIRECT IMPROVEMENTS TO LOCAL COMMUNITY MEMBERS: WHAT’S GOOD FOR LOCALS IS GOOD FOR VISITORS…AND VICE VERSA.
Video Storytelling
TRAILOR: MAKING THE OREGON COAST ACCESSIBLE AND INCLUSIVE FOR ALL
The Oregon Coast is leading the way in making travel more accessible and inclusive for everyone. From wheelchair-friendly beaches to accessible trails and thoughtful design in coastal towns, this stunning region ensures that people of all abilities can experience its beauty. Join us as we explore the incredible work being done to create a welcoming environment for all travelers—no matter their needs. Learn about the innovative programs, accessible infrastructure, and community-driven efforts that are changing the travel landscape on the Oregon Coast.
Media Coverage
ADVENTURE TRAVEL TRADE ASSOCIATION (ATTA)
Check out this story by Marissa Volkman in the latest Adventure Travel Trade Association news, where she shares her on-location filming experience focused on accessible travel.
With the Oregon Coast Visitors Association leading the charge, “The People’s Coast” is setting this example for other destinations, reminding us that access to our planet is a right, and inclusion is a must. Featuring photography by Mel Barbour of GLP Films.
BACKPACKER MAGAZINE
Read this article written by Amelia Arvesen about this Oregon Wheelchair Hiking group, led by Franklin Ouchida, which organizes accessible hikes for wheelchair users, selecting trails based on surface and transportation access. Beyond weekly outings, efforts like Mobi-mats on beaches and loaner wheelchairs on the Oregon coast enhance inclusivity. Additionally, the U.S. Fish & Wildlife Service is piloting a trail assessment program to improve access for mobility aid users nationwide.
