CASE STUDY
Regional Content Strategy for Loreto, Baja California Sur
Content Strategy and Creation to Position the Loreto Region as a Must-Visit Destination for Nature and Adventure Travelers
Campaign Highlights
NEW CONTENT CREATION
GLP created new, inspiring website content to attract travelers to Loreto
REPOSITIONING A DESTINATION
GLP helped reposition Loreto highlighting the slow-travel, immersive experiences contrasted with the resort destinations in the region.
NATURE AND ADVENTURE
GLP centered written content around nature-based outdoor experiences.
Details
Partner: Visit Baja California Sur
Location: Loreto, Baja California Sur, Mexico
Key Themes: Outdoor Adventure | Nature + Outdoors | Culture + Heritage | Slow Travel
CHALLENGE:
Visit Baja California Sur sought a full-service marketing agency to create a comprehensive communications strategy and targeted written content for a new website highlighting Loreto’s undiscovered, unique natural, and cultural experiences.
Visit Baja Sur also wanted a full regional content strategy to be designed for Loreto, to establish the city as a unique destination in the region.
SOLUTION:
GLP partnered with Visit Baja California Sur to develop a comprehensive communications strategy and targeted written content for a new website highlighting Loreto’s undiscovered, unique natural, and cultural experiences.
We worked with an experienced travel content writer to create high-quality articles and social media campaigns and worked directly with Loreto on a strategic way to put the content in front of their target audiences.
By developing this new content, along with the strategic plan to reach Loreto’s target audience, GLP helped position the Loreto region as an undiscovered destination for nature, soft adventure, and cultural exploration.
GLP produced sales sheets for travel advisors to promote and sell the destination.
Key Goals
DISTINGUISH THE LORETO REGION FROM THE OTHER MASS TRAVEL DESTINATIONS IN BAJA CALIFORNIA SUR.
HIGHLIGHT THE UNIQUE NATURE AND OUTDOOR EXPERIENCES BY SEASON.
SHOWCASE THE WELCOMING SPIRIT OF THE LORETO COMMUNITY.
CREATE A WEBSITE THAT SERVES AS A USEFUL CONTENT HUB FOR BOTH CONSUMER AND TRADE VISITORS.
DEVELOP A SOCIAL MEDIA STRATEGY TO REACH TARGETED AUDIENCES.
