Pyrenees of Catalonia: Authentic Culture and Sustainable Adventure (Catalonia, Spain)

GLP Films partnered with the Catalan Tourist Board to develop a strategic marketing campaign promoting sustainable tourism in the Catalan Pyrenees. Centered on the region’s authentic culture, history, gastronomy, and natural beauty, the campaign aims to attract responsible travelers and empower local communities by showcasing the unique experiences that define this mountain destination.

Campaign Highlights

REGIONAL DISPERSAL

Our team filmed across every subregion of the Catalan Pyrenees to showcase the area’s diverse landscapes, cultures, and communities.

SLOW TRAVEL STORYTELLING

We captured the natural rhythm of exploration through winding mountain routes and immersive, unhurried experiences.

AUTHENTIC LOCAL EXPERIENCES

Our stories featured hands-on activities with local artisans, farmers, and guides to highlight sustainable living and community connection.

Details

Partner: Catalan Tourist Board (Agència Catalana de Turisme)

Location: Catalan Pyrenees, Catalonia, Spain

Key Themes: Regional Dispersal | Slow Travel | Cultural Heritage

CHALLENGE:

The Catalan Pyrenees, while rich in cultural and natural assets, faced limited international awareness beyond winter sport travel segments. The Catalan Tourist Board partnered with GLP to reposition the region as a model for sustainable, all-season, community-driven tourism—one that highlights authentic local stories and connects visitors with the real Pyrenean culture, beyond traditional tourist routes.

SOLUTION:

GLP Films created a comprehensive storytelling campaign filmed across every subregion of the Catalan Pyrenees to promote regional dispersal and showcase the area’s rich diversity of landscapes, cultures, and experiences. Embracing the region’s natural rhythm of slow travel—where winding mountain roads and scenic loops encourage unhurried exploration—the campaign captured authentic experiences ranging from guided nature walks that reveal local wildlife to workshops in locally sourced food and perfume making, alongside adventurous mountain activities balanced by slow, restorative moments like sharing craft beverages and regional cuisine at family-owned establishments. Important to the campaign was highlighting the voices of local community members speaking in their native language further reflecting the unique culture and heritage of the region. This immersive approach highlighted the variety and depth of sustainable, community-based experiences throughout the Pyrenees, inspiring travelers to connect meaningfully with the land and its people while supporting local livelihoods,.

Key Goals

INCREASE AWARENESS OF THE PYRENEES OF CATALONIA AS A SUSTAINABLE TOURISM DESTINATION.
SUPPORT THE ECONOMIC AND CULTURAL VITALITY OF SMALL MOUNTAIN COMMUNITIES.
PROMOTE REGIONAL DISPERSAL BY FEATURING THE FULL BREADTH OF CATALAN PYRENEES’ SUBREGIONS AND EXPERIENCES.
ENCOURAFE SLOW, SUSTAINABLE TRAVEL THAT ALIGNS WITH THE NATURAL PACE AND GEOGRAPHY OF THE REGION.
SHOWCASE AUTHENTIC, COMMUNITY-BASED EXPERIENCES THAT REFLECT THE PYRENEES’ UNIQUE CULTURAL AND CULINARY HERITAGE.